This October, emerging fragrance creator Tom Ford will release another scent ready for success.
With $500 million in retail volume, Ford’s perfumes are becoming a real force in the premium market.
“Noir” will stand alongside the other six signature fragrances in the brand’s portfolio, and is a standard masculine scent with a complicated variation. Spicy and full for the most part, a top note of violet and an overall exotic influence cause the Eau de parfum to take a different direction.
The fragrance has been described by Tom Ford as both “enigmatic, complex and surprising” and his “most personal scent yet”. With black pepper and bergamot combined the base notes are powerful and heavily fragrant, whilst there is a fluid floral sense in the high notes – something not often found in a winter EDT.
“Noir” is to be released alongside four perfumes in the Private Blend collection: four “Jardin Noir” unisex scents based upon midnight-blooming flowers. “Café Rose”, “Jonquille de Nuit”, “Ombre de Hyacinth” and “Lys Fumé” continue the floral influence by focusing exclusively on the scent of one flower.
As Ex Creative Director of Gucci, Ford led what GQ called the “relauch of the decade”, and with the continued success of the fragrance brand there seems to be no stopping the extremely talented entrepreneur. The dark months of winter won’t be made any brighter by “Noir”, but they will smell better.