Running from the 27th of February to the 11th of March, Fairtrade Fortnight aims to raise awareness of the unjust treatment of third world farmers by big businesses, seeks to improve their conditions and, in the long term, fundamentally alter trading practises to be transparent and fair.
In aid of this worthy cause, Topman have launched an exclusive collection of t-shirts and vests all made from fairtrade cotton in order to support farming communities in Cameroon and help ensure that they get a fairer deal for their produce.
The collection is based around clashing patterns inspired by African designs – which all manage to stand out, even amongst the wealth of patterns and prints around at the moment.
There is something for everybody in this small range. The vests stand out with bolder prints and slogans, while the t-shirts are more restrained with the patterns restricted to a graphic print or a patch pocket.
Retailing between £16-£20, the range is in line with Topman’s standard pricing – so if you are looking for a statement piece this should not stretch the budget.
The easiest way to wear the collection is to keep the rest of your outfit basic, neutral and relaxed. Throw on any of these tops with a pair of tailored shorts and your coolest sunglasses to stand out at the beach or the festival. Alternatively, pair with a heavy over-shirt or lightweight jacket if you need to keep the British weather at bay.
On trend, reasonably priced and all for a good cause, Topman’s Fairtrade Fortnight campaign is an essential for anybody who likes their fashion with a conscience.