Trevor Appleson For Drake’s
Today we bring you details of a superb new book that will instantly take pride of place on your coffee table. Drake’s, the premium men’s formal wear brand, have teamed up with contemporary photographer Trevor Appleson, in order to commission a series of shots capturing some of Drake’s classic accessories in a variety of scenarios and environments.
The collaboration came about after Drake’s CEO, Michael Hill, went to see Trevor Appleson’s exhibitions at Hales Gallery. After being thoroughly impressed with the artist’s work, he got in touch to discuss developing a series of photographs that represent Drake’s, but are inspired by Appleson’s contemporary art practice. An obvious reference point to these discussions was the well-known and established partnership between Marc Jacobs and Juergen Teller.
Featuring a wide range of ties – for which the brand are renowned for – as well as pocket squares and scarves, the accessories are either shot on a wooden table against a plain black backdrop, or outside in what looks to be some form of allotment. Both types of photo are visually stunning – whether it be how the colours of a tie come alive against the monochrome background, or how a refined and gentlemanly pocket square contrasts against the outdoors environment.
The whole project is a testament to Appleson’s creative talent and natural ability to capture moments. Born in South Africa, Appleson is a largely self-taught photographer, living and working in London. He has recently held solo shows at The Museum of Contemporary Art Denver, Hales Gallery London, and previously been commissioned by The Jerwood Foundation. His recent artist residency at The London Contemporary Dance School, resulted in ‘Dance of ordinariness’ a moving image work commissioned by The Stanley Picker Gallery to accompany the Eadweard Muybridge show at Tate Britain.
Priced at £20, you can pick up the book at Drake’s online store now.