Let’s head to the North East city of Newcastle, where former London banker Darryl Davison opened Trickle, an independent boutique, on his return to his home town. His aim was to bring the creativity and diversity of menswear fashion that he had witnessed whilst living (and shopping) in the capital.
To encourage and inspire the North East menswear fashion market, Davison seeks to find new and experimental underground brands that bring fresh ideas and excitement to the city. Established brands sit next to the up-and-coming designers to bring variety and appeal to a wide audience. To keep an essence of individuality, Trickle only stocks a limited number of each garment.
Brands include; Rockwell by Parra, an Amsterdam Illustrator who creates unusual artwork to showcase his unique graphic style printed on t-shirts; knitwear label Highland 2000, who uses the finest Shetland wool and 19th century hand framing machines to produce their goods; and London based label Agi & Sam, a brand that focuses on experimental fashion with a sense of humour.
The store layout is crisp and neat, with just three pieces of street art loaned to the shop by Unit 44. Keeping the design of the store minimal gives the clothing a platform to stand out and look exclusive. With simply a few wooden boxes as display tables and suspended lighting, it creates an environment that is easy to shop in.
Do you stand by Trickle’s mission to dress the men ‘up north’ with an individual and creative style already established in areas such as Shoreditch and Soho? I certainly would sign a petition to bring more independent brands and boutiques to the Northern streets – in support of my Northern roots! I think it’s time we all hopped on the train to Newcastle.
For more information or to shop the collection head over to the Trickle Clothing website.