Brand Review: U.Mi.1
The fashion and art world have always been closely entwined with each other. From 1920s Paris, where Coco Chanel socialized with the likes of Dali and Matisse, to the present day, with Louis Vuitton’s recent collaboration with Japanese artist Yayoi Kusama, it seems art and fashion go hand in hand. Many would claim that fashion is a form of art in itself.
Gozi, Creative Director of menswear brand U.Mi.1 (pronounced You, Me, One), is a designer who’s eager to continue this special relationship. This is abundantly clear from her latest collection for autumn 2012. With references to the cubist art movement and maintaining her brands exceptional attention to detail, Gozi has created a collection that is both fresh and exciting.
The brand has received an admirable level of press since its launch in Japan during 2008. Features have been included in The Observer Magazine and Marie Claire. However, the tragic earthquake that hit Japan’s East coast in 2011 meant relocation. The company took residency in London, where it secured its first UK presence at Notting Hill boutique ‘Wolf & Badger. U.Mi.1 was also selected as part of Vauxhall Fashion Scout’s ‘Ones To Watch’ for spring 2012. Now that we’re done with that season, what for autumn?
Stylish, fashion conscious gentlemen can chose from a curated selection of eighteen pieces. U.Mi.1 has become well known for it’s exceptionally well tailored shirts. As well as fit, Gozi is keen to feature unique detailing that cannot be found on anything else in the current market. When we asked the Nigerian designer what embodied her customer, she stated: ‘Anyone who is passionate about clothes, who appreciates the finishing inside as much as the detailing on the outside. U.Mi-1 collections are inspired by art and architecture. My customers appreciate that they are buying a piece of art.’
When trying on the garments it’s obvious how much thought has gone into how the wearer will feel. Along with shirts, the autumn collection includes trousers and coats, which all adhere to same design ethos. There is a clear reference to collages and paneling, with mixed prints ensuring individual textures stand out. With the stitching and utilisation of so many fabrics you can understand why Gozi feels her designs are like architecture.
With U.Mi.1 commencing online sales this September and the awareness of the brand becoming wider, there is no reason why Gozi and her team can not continue to build and extend on the relationship that fashion and art have with one another. We look forward to what the future holds.
Check out the full collection over on the U.Mi.1 website.