United Colours of Benetton Clothing: AW12

United Colours of Benetton’s autumn/winter campaign combines bright, colourful pieces with classic knitwear and outerwear to create a fun, timeless style that would help create a distinctive look on campus, at work or on the town.

The focus of the collection is on its knitwear and outerwear, which is typical of an autumn/winter range. There is a great selection of knitwear with something for everybody – from simple V-necks to an elaborate toggle fastening cardigan in a bold Navajo pattern.

Pattern, colour and texture are used to define each piece, with brave combinations of these utilised in order to turn classic menswear staples, such as the cardigan or polo neck, into statement garments that cannot fail to garner attention.

These bright pieces are complimented with classic, heavy duty outerwear. Duffle coats and smart overcoats in wool provide a classic grounding for the wilder styles. Casual jackets are also available for everyday wear – bright puffa jackets providing a sense of fun and an interesting option when combined with some of the collection’s smarter pieces, whilst a spectacular flight jacket is a great addition to your wardrobe that would work with almost anything.

The range takes advantage of the versatility of the denim shirt, using it as a casual piece as well as pairing it with braces and neckwear for an eccentric look that is sure to stand out.

Befitting from the collection’s bright and relaxed approach, colourful accessories are worn in novel ways. Ties are messily knotted for a casual effect while thick scarves add a cosy relaxed cool to every day outfits.

Overall, Benetton’s AW12 collection brings colour to the usually subdued autumn/winter season. Thick textured knits and warm outerwear maintain essential winter practicality, without losing a Benetton’s vibrant styling.

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Benetton Clothing AW12 Campaign

Benetton Clothing AW12 Men's Clothing Campaign