Ecological and fair trade specialists, Veja, release their spring/summer 2012 collection – which includes trainers and bags made of raw materials, crafted in the Amazon rainforest. From their original Domingo trainers (inspired by a Brazilian Volley Shoe back in the 1970s), to the more recent Indigenos High Cafe Trainers, each item comprises of fair trade, organic perfection.
These classic style sports trainers and accessories have come a long way since the brand’s formation eight years ago in Paris. Veja is a company who is as committed to fair trade policies as it is to delivering the highest quality products. They are a business that grows organic cotton from communities in North East Brazil to structure the canvas of their footwear, use Hevea trees for their rubber soles and replace heavy metal materials with natural extracts to create their vegetable tanned leather.
You really have to admire the brand’s character and vision, which combines the environment, economy, ecology and fair trade; with a brave refusal to advertise its own products.
The items themselves all project colour, with the characteristics of Brazilian sport/street culture – particularly the Taua White Trainers. Low cut trainers and chino bags resemble a relaxed hand-me-down feel, with these numbers pairing well with denim or fitted shorts. The SPMA Suede trainers and leather Cafe Bag would be suitable for the colder weather, especially when accompanied with Nudie jeans and a fair-trade sweater.
When you realise how much effort, passion and precision the people at Veja put into their products, their workers and the environment – you learn to fully appreciate how natural the shoes are which cuddle your feet.
Head over to Coggles now to shop the new collection.