Velour AW12 Collection

Injecting its own ‘feel good preppy’ aesthetic into the AW12 market, Swedish label Velour may well be holding those little gems that could complete your winter wardrobe. Drawing inspiration from Scandinavian style, Velour takes traditional pieces and reworks them with a modern use of colour and detailing. The latest offering from this unique brand is no exception to this.

Working in a cool palette of marine blues and primary shades, classic pieces such as jeans and tapered chinos are made edgy through forest green washes and distressed detailing. Knits are given contrasting bands of colour on the arms whilst sweaters are branded with vintage American style prints. With such an array of pieces, all unique in their own way, outfit building and matching separates is both easy and effortless as a result.

A definite must have for those preppy style seekers is the James Navy Neps Jumper. Its round neckline, fleck wool construction and upper arm detailing signals it as one of the trendier pieces, yet it still retains a simplicity – ensuring an extremely wearable design.

Another trend led piece is the Adrian Constantine Anston. Its high quality construction and refined design, coupled with on trend colouring, make it the ideal blazer for the current season.

By taking trusted techniques and modernising the style and colour, Velour offers an effortless route to dressing this winter.

Check out and shop the full AW12 collection over on the Velour website.

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Velour AW12 Collection

Velour AW12 Collection

Velour AW12 Collection