A Kind of Guise began as a simple student project that aimed to create items from the designers’ surroundings for friends and relatives. From their first collection of leather bags made from leftovers at an old medicine ball factory in Northern Italy, A Kind of Guise continues to invest in interesting, innovative projects – maintaining an individual and creative identity.
’90 Days of Sun, Rain and Wind’ is a special limited edition denim shirt that intends to inject a glance of summer into a dreary winter. Ensuring that all materials are sourced locally, the brand exposed a limited amount of fabric to the elements at the mountain sites around Lake Garda, for a duration of three months. After the 90 day period, the denim was transformed in terms of structure and colour, ready to be manufactured into a 100 piece collection.
Each shirt immediately becomes exclusive, with the distressing from the natural summer weather ensuring each piece has a truly unique finish and character.
The Kilim Project is another alternative yet interesting interpretation of menswear design. The brand was inspired by a trip to the Middle East, in particular the carpets available in the countries visited around the Persian Gulf. Envisioning the hand knitted carpets as a one off, exclusive bag collection, they were brought back from the trip. Once home, each bag was handmade in their studio.
With the brand’s open-minded, fun attitude remaining at the core of each of their design projects, we cannot wait to see what this innovative label comes up with next.
Shop their full collection at: akindofguise.com