VIDEO: ADIDAS CLIMAWARM+ COLD WEATHER TRAINING

Duration: 0:33   |   Posted On: 8th October 2013   |   Broken Video? Click Here To Let Us Know

This winter, don’t fear the cold. Embrace it with adidas’ ClimaWARM+, our warmest ever range of training clothing.

Developed with adidas ambassador David Beckham, the new ClimaWARM+ range uses hollow fibers that trap air to create insulation, allowing the fabric to keep the athletes body warm and dry. The hollow fiber technology not only increases warmth but also reduces the garments weight, giving the athlete optimised warmth to weight ratio to maximise performance.

adidas are committed to finding unique, innovative ways to create products that allow athletes to focus on their performance in training and competition. knowing that their kit will stand up in all conditions. ClimaWARM+ quickly transports moisture away from the body to accelerate drying time. The range also features the Elastane technology to give athletes ultimate freedom of movement.

The inspiration behind the hollow fiber technology has been developed by using bio mimicry. By analysing how polar bears retain their warmth in the most extreme temperatures through their own hollow fiber fur, adidas have developed a similar warmth system to give humans that same reassuring warmth and mobility.

The ClimaWARM+ range has been rigorously tested in the state of the art adidas ‘Clima’ chamber, where the products are tested in temperatures as low as –35C.
The range of products includes base layers, track jackets and hoodies that will keep you at the optimum temperature no matter what sport you play.

Along with David Beckham, this ad stars Russian Olympians Dimitrey Melyshko and Olga Vilujhina, as well as Taiwanese musician Hebe Tian.

From the World Cup pitches to the Olympic bobsleigh ice tracks, from the swagger of the sidewalk to the strut of the catwalk, from the NBA All Stars to concert stages, adidas supports and encourages the love of the game — no matter the game.

adidas sponsors many of the world’s best athletes, including:

Robert Griffin III, Derrick Rose, John Wall, Sachin Tendulkar, Leo Messi, Daniel Alves Zinedine Zidane, David Beckham, Dan Carter, Brian O’Driscoll, Mark Gonzales, Andy Murray, Novak Djokovic, Steffi Graf, Yohan Blake, Jessica Ennis

adidas also have partnerships with many of the world’s best teams and leagues, including:

Chelsea FC, Bayern Munchen, AC Milan, Real Madrid CF, AFC Ajax, Bayer Leverkusen, FC Basel 1893, FC Kobenhaven, FC Schalke 04 and Olympique de Marseille, Swansea FC, England Cricket team, All Blacks rugby, British & Irish Lions, German football team, Spanish football team, official apparel supplier to the NBA

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