Adidas Customize Eyewear

Adidas has launched a new customisable eyewear range, offering millions of possible combinations for a truly bespoke pair of glasses.

Incorporating a sleek ‘virtual mirror’ for you to model your inspired designs on, Customize Eyewear gives you the chance to choose your own frames, mix and match temples and filters, and select your own colours and shapes for a look that truly reflects you. There is also a handy smartphone app available for creating your designs on the go.

Born out of the Adidas Originals designers’ yearning for a product that allowed people to fully express their own personal style through their eyewear, the models are manufactured by renowned eyewear producer Silhouette International in Austria, guaranteeing a first class product.

From retro-inspired designs to classics with a twist and fashion forward, the possibilities are endless. Lenses can be polarised, prescription-corrected, tinted or graduated (certain models only). Taking inspiration from current trends and nostalgic styles, whether you’re a directional fashionisto or a fan of timeless style, you can create a new piece of iconography to fit your life and your style.

The Ordering Process

To start your design process, head over to adidas.com/eyewear. After designing your one-of-a-kind glasses, you will be given a unique customise ID for you to take to your nearest Adidas Customize Eyewear dealer and order your glasses.

Alternatively, you can use your ID at any online store dealer and have them delivered to your door. The UK recommended online retailer is sportsshadesonline.com.Prices vary depending on style, features and design chosen, but the bottom price circles the £90 mark.

Adidas Customize Eyewear

Adidas Customize Eyewear

Adidas Customize Eyewear

Adidas Customize Eyewear

Adidas Customize Eyewear

Adidas Customize Eyewear

Adidas Customize Eyewear

Adidas Customize Eyewear