AllSaints have announced its new venture; AllSaints Film. The British retailer, best known for their edgy collections and signature biker jackets, have teamed up with rockers Kings Of Leon and their record label Serpents and Snakes to present their first film, entitled ‘New Music City’.
AllSaints Film will produce various films each year, featuring everything from fashion, style, music and street documentaries to more alternative subjects like moving image installations – all designed to capture the essence of the brand.
In addition to in-house projects the division will also give young up-and-coming film makers and artists the opportunity to showcase their talents.
“Film is perhaps the most exciting and accessible medium with which to capture the Spirit of the All Saints DNA – creativity, attitude, individuality”
Wil Beedle, AllSaint Creative Director
The début ‘New Music City’ is a documentary about the growing Nashville music scene; no longer just a country music spot but a go-to destination for exciting new music and bands. It contains interviews with Kings of Leon and live performances from the Serpents And Snakes showcase at this year’s SXSW, along with other Nashville based bands, including Turbo Fruits and The Features.
You can watch the full film below or online at AllSaints.com/music now.