ASOS BLACK x PUMA SS13 Collection

Collaborative duo, ASOS BLACK and PUMA, have paired up once again to bring us their latest collection for the spring/summer 2013 season.

The new lookbook has been captured by Michael Mayren – a Manchester-based documentary photographer – and features a whole host of familiar faces, from tattoo artist Caleb Kilby to illustrator Daniel David Freeman.

Focusing heavily on London’s creative scene and presenting us with a number of fresh and fun designs, this most recent collection from the duo includes a range of comfortable polos, stylish tees and on-trend bomber jackets, to name but a few.

Adopting a subtle colour palette of neutral white, greys and blues, ASOS x PUMA keep it simple for SS13, whilst teasing us with occasional splashes of vibrant yellow for added visual appeal.

To coincide with their lookbook launch, the team have released a fanzine that will showcase special projects by each of the notable names that are featured in the campaign. The fanzine will also feature a ‘scan to shop’ option, allowing effortless, pain-free shopping for fans of the brand.

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ASOS BLACK x PUMA Spring/Summer 2013 Collection Lookbook

ASOS BLACK x PUMA Spring/Summer 2013 Collection Lookbook

ASOS BLACK x PUMA Spring/Summer 2013 Collection Lookbook

ASOS BLACK x PUMA Spring/Summer 2013 Collection Lookbook

ASOS BLACK x PUMA Spring/Summer 2013 Collection Lookbook

ASOS BLACK x PUMA Spring/Summer 2013 Collection Lookbook

ASOS BLACK x PUMA Spring/Summer 2013 Collection Lookbook