Head of Design, James Lee gives an overview on the GET IT ON limited collection. 1€ per sold GET IT ON underwear goes to the MTV Staying Alive Foundation to support their fight against HIV!
AIDS is the leading cause of death for young women and second highest cause for young men. Since our brand is all about fun and sexy fashion we decided that we should take part in this great cause. We therefore used our waistband, which is the most iconic part of our underwear, to write the important message – Get It On! Have safe sex!