Burberry Loves Printemps
If there is one item that is synonymous with the Burberry brand then it is undoubtedly the trench coat.
Whether this is due to the brand’s heritage roots in exploration, motoring and aviation or because Burberry have successfully managed to reinvent and innovate this timeless staple one can only surmise. However, one thing we do know is that the trench coat and Burberry are as intertwined as the brand’s iconic check design.
With the trench coat at the heart of the label, Burberry are hosting an event called ‘The Art of the Trench’ – and what better place to do so than one of Paris’ most iconic shopping destinations, Printemps.
Constructed in 1865 and now listed as a historical monument, Printemps Haussmann is an extravagant shopping destination devoted to luxury goods. With twenty-five floors of luxury shops and an exquisite view of Paris from its panoramic terrace, Printemps is considered more iconic than the Arc de Triomphe in certain circles.
As part of the Printemps ‘London Mania’ initiative, Burberry, taking inspiration from its trench coat, will be bringing together heritage, innovation and a series of London’s iconic skylines to immerse customers in a truly British experience that celebrates our fair nation’s weather, style and architecture.
Not only will the atrium windows of the Boulevard Haussmann store be transformed, Burberry will also feature an exclusive limited edition male and female collection in their pop-up store. The 56-piece collection, inspired by the energy and excitement of live music, includes denim, soft leather jackets and a range of accessories.
Having previously hosted ‘Art of the Trench’ events around the world, Burberry and Printemps will be hosting an event at the Boulevard Hausssmann store on 4th September to celebrate the exciting partnership.
‘Burberry Loves Printemps’ will run from 22 August to 20 October 2013 as part of the Printemps ‘London Mania’ initiative.