ChloBo Launches Men’s Jewellery Collection
Established jewellery brand ChloBo is expanding with a move into the male market. Bosses are hoping to mirror the success of their women’s line, which has been featured in the likes of Vogue in recent years. The Cheshire-based label recently held an event to celebrate the launch and showcase the designs. ChloBo Men’s, dubbed ChloBoy, has been created with a mix of influences. Refined materials have been used throughout the collection to create a striking look including earth tone beads interrupted by 24-carat gold plated stoppers. The collection of handcrafted bracelets and necklaces is available in sterling silver or 24-carat gold plated finishes. Attachable pendants are also on offer to allow wearers opportunity to customise pieces to their own individual style. Jewellery designer Chloe Moss, founder of ChloBo jewellery, pursued the line after a series of successful commissions from male clients. Moss says: “The majority of men are no longer afraid to go against traditional masculine ideals. Instead they are developing into savvy, fashion-forward thinking individuals. We think ChloBoy captures that rebellion perfectly.” ChloBoy’s debut range comes in at an accessible price point for handcrafted jewellery with bracelets starting at £40. The entire collection can be shopped online at ChloBo.co.uk from today.
ChloBoy Jewellery: AW13 Collection
