Choctaw Ridge is an underwear brand that reminisces about an era where gentlemen cared for precision and perfection in their appearance. In the 1930s, gentlemen desired polished shoes, freshly pressed shirts and well fitted trousers. These ideals may be lost in today’s society due to a faster, more affordable turnover; however, Choctaw Ridge relies on the return of yesteryear’s beliefs.
An old underwear box sparked the birth of Choctaw Ridge – inspiring intricate, detailed undergarments. The illustration on the box was of an old factory building encompassed in a vine of flowers, underlined with an elaborate banner that reads ‘finest quality undergarments’, whilst the logo featured a strapping young man dressed in traditional undergarment attire.
Choctaw Ridge now utilises the very same box for their packaging. Printed in black and white, it adds to the historical reference that harks back to the classic values of the 1930s – where people bought the best they could afford and seldom more than they required. To reaffirm their stance, each item is also sold with a signature letterpress hangtag, detailing the label’s intentions and ethos.
Founder Christian McCann continually strives for exceptional quality, thoroughly considering the materials and construction process of each undergarment. Providing boxers made from lightweight Japanese cotton (with antique 1920s buttons), vintage striped lounge pants and featherweight Pima cotton/modal jersey crew t-shirts, this is a range of underwear that looks and, most importantly, feels premium.
High quality undergarments form the foundation of every outfit you create, so as a modern gentlemen you should understand the importance of investing your money wisely in pieces that fit perfectly and are built to last.
If you would like to be reminded of a time where quality overrides the fast pace nature of many menswear retailers, then indulge in a pair of Choctaw Ridges drawers.
You can shop the range over at www.choctawridgenyc.com.