Iconic Swiss label Victorinox announced this week that British designer Christopher Raeburn is due to take over as creative director of the brand.
Founded in 1884 by Karl Elsener, the label earned a solid reputation for its high-quality Swiss army knives, and today offers a wide range of fashion-forward outdoor apparel and accessories.
Raeburn was first involved with Victorinox back in 2011, designing his ‘Remade in Switzerland line’ for the brand, consisting of ready to wear apparel composed from surplus Swiss army materials.
In a statement to press regarding his latest endeavour, the 30-year old designer said “I see a great opportunity to push Victorinox fashion to the next level and I am looking forward to bringing my aesthetic and experience into the main collection”.
Raeburn himself has been something of a rising star in the British design arena, with his own label achieving wide critical acclaim since its launch in 2008. Renowned for his army-inspired, sports-luxe aesthetic, Raeburn will no doubt flourish at the helm of Victorinox, which is favoured by style-conscious men and women with active lifestyles.
Educated at London’s Royal College of Art, Raeburn has a committed passion to creating ethical and functional apparel, using re-appropriated fabrics with all production based in his East London workshop.
With the designer due to showcase his AW13 line at London Collections: Men on Wednesday 9th of January, it’s assured that the industry critics will been keen to see how Raeburn brings his own unique stamp to the Swiss brand, whilst remaining focused on developing his own label.