EVISU SS13 campign featuring Edison – behind the scene video
Edison once again stars in the Spring Summer 2013 campaign. To stress the importance of this campaign, EVISU has put a lot of work in research, pre-production. Illustrious fashion photographer Harlin Djuuhar Winata was on board to capture EVISU’s rebel youth this season with a ’50’s retro hot rod’ inspired shoot. In order to bring out the theme, the creative design team at EVISU spent a lot of time designing a 50’s garage as the backdrop for the campaign images, using authentic vintage furniture and sports car to give it extra authenticity. In the end the scene successfully delivers the authentic feel of a Hot Rod garage, and sets the tone and contrast for the Spring Summer campaign.