In today’s increasingly mechanised world of mass-production, provenance and ethics have become key considerations for the more politically-conscious dressers amongst us.
Established by vegan designer Marion Hanania, Paris-based label Good Guys’ signature moniker is “Good Guys Don’t Wear Leather”. Crafting classic shoe styles in quirky colour-pop shades, the brand refrains from using any animal materials in the manufacture of its designs. The brand has gone to great lengths to use quality alternatives, producing it’s distinctive boots and lace-ups from high-grade canvas and specialist ‘vegan’ suede and leather fibres.
Hanania says of her brand: “I want to show we can use nice materials for footwear that look like leather but aren’t.” Certainly, Hanania is not alone in her virtuous clothing crusade, with high-end designers such as Stella McCartney having an anti-animal product policy and high street stalwarts such as H&M choosing to source organic, fair trade cotton for the construction of their garments.
A mere five seasons old, the brand already has a keen following amongst the sartorial set, with it’s creations currently stocked by Dover Street Market in Japan and Colette in Paris.
One of the stand out designs from this season’s collection is the Aponi Derby shoe. A contemporary rework of a ageless footwear silhouette, this versatile style is impeccably constructed from the company’s trademark ‘vegan’ suede and features a discreetly playful brand logo on the heel.
Timeless, fun and wearable in equal measure, the company’s eclectic range of unisex footwear is leading the way in design-led, ethical apparel that will doubtless make for a more style-conscious step.
Available now, priced at 149 EUROS from Good Guys.