Hardy Amies AW13
In 1964 Hardy Amies compiled and released the now iconic book ‘ABC of Men’s Fashion’, as a sartorial directory for the modern man. Hardy Amies have now taken the spirit of this book to heart in the creation of their latest autumn/winter range. With each letter of the alphabet standing for a London location, the Savile Row brand have created this city-wide ready-to-wear collection as a manifesto of elegance for any occasion. Hardy Amies have strived to create “a campaign that encapsulates the spirit of this [an elegant] lifestyle and recognises the brand’s roots in London and as an authority on British menswear.” This collection seems distinctly potent, despite its natural reserve as the product of one of Savile Row’s finest tailors, and indeed uses this to its advantage in harnessing the strength and power of the capital alongside its elegance and charm. The highlight of the collection is the navy wool cashmere double-breasted Melton overcoat; a superb piece that will become a winter staple for any discerning gent. The sleek lines and understated impact of the coat make it highly versatile whilst the quality and intriguing cut in an-ever-so-slightly flared body provides it with a subtle twist that will help you effortlessly stand out from the crowd. Looking to winter accessories, the Cherchbi & Hardy Amies dark brown oiled leather rucksack brilliantly retains the recent proclivity for rustic-style bags through the buckled straps, whilst the rich brown leather and simple shape protect Hardy Amies’ commitment to stylish reservation. You can shop the collection at hardyamies.com.
Hardy Amies AW13 Campaign Video
Hardy Amies AW13 Campaign
