Hence Spring/Summer Collection 2013
Hence was established in 2011 by three friends, who were all working in differing sectors of the fashion industry – each individual’s contrasting career history brings unique and vital knowledge to the relatively new Spanish brand. After working for a range of labels, the designer, Borja Sainz, did not care for the business driven approach of mass-produced fashion, and so turned to the creative independent route.
The brand’s core value is to prioritise quality – focusing on the origins and manufacturing of the fabrics used together with the precise creation of each garment. Hence source the finest fabrics from renowned companies in Japan, Italy and England whilst ensuring their clothing is constructed in Spain, enabling them to keep a close eye on quality control and the manufacturing process.
Allowing the heat of their native country to inspire their current spring/summer 2013 collection, the range is appropriately titled ‘Hope and Heat’. To help endure the blazing sunshine their shirts are light in both weight and colour, maintaining creativity through the use of texture and pattern – stripes and paisley motifs are amongst the prints used for their selection of button-downs.
Their jackets are designed to be comfortable yet stylish, with the use of contrasting panel inserts or on trend camouflage print. The lookbook is complete with the addition of a pair of co-ordinating shorts or chinos for a relaxed, chic interpretation of men’s summer style.
Let’s ‘hope’ the ‘heat’ arrives here in England; Hence’s vision for the summer season will be perfect for when the climate finally decides to change! If all else fails, I’m sure a vacation in Spain will be a great alternative.