The “H&M for Brick Lane Bikes” is a men’s collection Spring 2013 combining the function of cycling wear with great city style for both on and off the bike. It is made from more sustainable materials as part of H&M’s Conscious work.
The video is filmed at the Brick Lane Bikes shop in East London. You meet Feya Buchwald, Founder of BLB; Chris Christodolo, Creative Designer BLB; and Petter Klusell, Designer H&M. They talk about the H&M collection which will be launched on March 7, 2013 worldwide.
Produced by Barracuda Film & TV. Cleared for online publication and TV broadcasting.
Music: Underton/Stockholm (0.47 and 1.26 min), Riviera (0.39min).