H&M Urban Smart Trend Update
H&M has released a new trend update that takes a welcome, experimental approach.
The selection of items is initially unremarkable: shirts, t-shirts, shorts and casual outerwear are the central staples upon which the collection relies; the colour palette consists of black, white and shades of grey with only the occasional splash of blue set against the neutrals.
However, the fits used in the collection are what set it apart: tight shirts and slim jeans are paired with wide legged shorts and a huge parka that threatens to swallow the models wearing it. The oversized pieces are also combined together, creating a vast silhouette reminiscent of the anti-fit style popularised by Japanese brands such as Engineered Garments.
In addition, multiple silhouettes and textures are juxtaposed, adding a unique element to the majority of the looks. Sharp shirts and structured denim jackets are worn with soft joggers, inverting the traditional pairing of structured jeans with a soft t-shirt.
Texture also sets apart one of the key statement pieces: a knitted jumper with a laddered texture that allows the layer below to show through the holes. This is styled with a plain white shirt underneath for contrast but the piece clearly offers some interesting opportunities for creative layering.
Overall, H&M’s Urban Smart trend takes one idea and experiments with it. By keeping the outfits simple yet altering the sizing they show the difference that fit can make to any look and encourage wearers to experiment with their silhouette.
You can shop the trend at H&M online now.