VIDEO: HOOD BY AIR SS13 COLLECTION

Duration: 1:11   |   Posted On: 16th January 2013   |   Broken Video? Click Here To Let Us Know

SHOWstudio is proud to release HOOD BY AIR, a new film by Matthew Williams that shows off the latest looks from the label. Hood by Air founder and designer Shayne Oliver’s Spring/Summer 2013 collection confidently challenges the conventions of menswear by incorporating unique styling choices from Tom Guinness. These include crop tops, kilts and accentuated torsos, whilst maintaining a dropped waist and oversized component typically prevalent in American streetwear. These aesthetic choices have been expressively communicated by Williams through a raw, juxtaposed video composition. Visuals of blasting machine guns and transitioning expressions of anger and joy encourage the viewer to question the familiar intersections between war, sports, guns and clothing in popular culture. See Hood by Air’s collection in this exclusive film now!

Director: Matthew Williams
Art Director: Shayne Oliver
Stylist: Tom Guinness
Editor: Nathan Brown
Hair: Fernando Torrent for Rene Furterer (L’Atelier NYC)
Grooming: Jenai Chin (Artists by Next), Laura De Leon (Joe Management)
Models: Aiden Andrews (Ford NY), Taejahn Taylor (Re:Quest)
Director of Photography: Santiago Gonzalez
Stylist Assistants: Julia Wagner
Grooming Assistant: Chris Oliveira
Props: The Specialist Ltd
Production: Heather Fitzgerald/Clyde Creative, Antonio Rodriguez
Location: Cousins Paintball, New Windsor, NY
Post Production: Industrial Color

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