Hugs & Co. Loafers

The moccasin driving shoe has become a consistent feature of men’s spring/summer collections in recent years – their lightweight slip-on style makes them the ultimate comfort shoe whilst their association with wealth and glamour adds a level of chic to your weekend/holiday looks.

With this in mind, Hugs & Co are an exiting new premium loafer brand that aims to provide high calibre men’s driving shoes at affordable prices. Based in London, brothers Benjie and Huge Davis have created a label based solely focused on producing top of the range rubber studded driving loafers.

Their suede loafers, all of which are produced in Portugal, follow a meticulous manufacturing process that gives them the durability you would want from an ‘everyday’ pair of shoes.

Hugs & Co use a particular hand stitching practice around the toe that ensures smooth seams and avoids bunching, a common malfunction on other loafers. This is followed by the addition of a leather lining, which is added for increased comfort and helps keep the shoe’s structure, thereby adding to the moccasin’s durability. Likewise, the studded rubber soles not only supply a supreme level of comfort but also furthers the shoe’s longevity.

Thankfully, the brand’s excellent craftsmanship is complemented by a fantastic minimalist aesthetic that screams luxury and elegance. Whilst the penny loafers come in neutral colours of black, grey and brown, the tasselled range enter the more daring realms of burgundy and bright red – for those that really want to make a statement. This choice of colour and detailing allows you to decide upon the level of flamboyance you feel will best suit your personal style.

Hugs & Co have now added made in England socks to their selection of products which, like their loafers, offer a gorgeous feel on the feet due to their combination of 90% cotton and 10% man made materials. These socks hug your feet with a soft but structured feel.

FashionBeans Exclusive Voucher Offer

The brand have offered FashionBeans readers an EXCLUSIVE 15% discount, which can be activated at their checkout. Just use the code ‘fashionbeans’. Valid til June 30th 2013.

Shop the collection at hugsandco.com.

Hugs & Co. Loafers

Hugs & Co. Loafers

Hugs & Co. Loafers

Hugs & Co. Loafers

Hugs & Co. Loafers