Iceberg SS14 Review
Fashion shows are a wordless means of communication. Of course, they are supposed to showcase clothes, accessories and the like to retailers, press and other industry representatives. Yet the fundamental principle of the whole fashion theatre is to create buzz around the brand, get the right people talking about the product and generate excitable word of mouth. Hence, the whole sartorial spectacle: celebrities paid to sit front row and lavish after parties the norm.
More often than not the runway prototypes are subsequently altered to fit commercial requirements. It’s little wonder that the designers quite literally go wild, focusing more on transmitting a vision than the clothes wearability. The Iceberg SS14 show, however, was a welcome change of pace.
Newly appointed creative director Federico Curradi decided to go back to the brand’s roots, starting with a lasting foundation of timeless pieces that fail go out of style.
The show brought together classic must-haves – from the white t-shirt to the biker jacket and chunky knitwear to the perfect parka – all served up with a youthful attitude and a dose of colour. The result? A series of sporty separates in a palette of cobalt blue, tangerine, and olive; found spiced up with the addition of micro-perforations, embroideries and abstract patchwork motifs.
A parade of great outerwear and thickly ribbed sweaters – not really suitable for the steamy Italian summer yet surprisingly perfect for the Londoners who want to stay stylish all year round.
Iceberg SS14 At MFM