Australia’s most requested menswear brand, INDUSTRIE, has landed in the UK. The unapologetically masculine label has been celebrating with the opening their first boutique-style store in London’s Covent Garden.
With an emphasis on modern practicality and clean designs, INDUSTRIE has amassed over seventy locations on their home soil and are looking to replicate the success here.
Despite readying to release their summer campaign, the brand’s refreshingly simple styling means the collection is built on year-round staples. As Britain’s answer to relaxed Australian dressing, season-resistant pieces offer welcome relief from the extravagance of Christmas party outfits, and look ready to take wardrobes well into the New Year.
As well as basic t-shirts perfect for layering, the collection includes a huge range of shirts, from classic denim, cord and check, to paisley print and polka dots.
The shoe collection contains winter-appropriate boots – as well as some less than snow friendly, but attractive nonetheless, suede desert boots – alongside rakish brogues.
You can find INDUSTRIE on Earlham Street, Covent Garden or online at their UK site IndustrieClothing.co.uk.
Covent Garden Store
19 Earlham Street,
Phone: (+44) 20 7240 9240
Mon, Tues, Wed 10am – 8pm
Thurs 10am – 9pm
Fri, Sat 10am – 8pm
Sun 12pm – 7pm