The new Just Cavalli Autumn/Winter 2013-2014 advertising campaign highlights the love, life and emotions of the young generations thanks to the electrifying atmosphere of the “Love Revolution”.
Dominik Bauer, Rodolfo Zanforlini, Ben Hunter, Karlina Caune, Julia Frauche and Manon Leloup are the protagonists of these striking images where glamour and seduction are combined with the desire to declare one’s individualism and unique style as expectional, special and unconventional.
A peaceful protest praising love is the guiding force which gives freedom.
A march dressed in Just Cavalli pays homage to a future without limitations and preconceived rules.
Giampaolo Sgura shot the images in Barcelona, a city full of vibrant energy and renown for its architectural beauty and for its entertainment. These are the factors which have established Barcelona as one of the favorite destinations for cool young individuals who want to live their life in a passionate, intense and unexpected way.
A group of young women and men interpret the strong sense of freedom and optimism of the Just Cavalli Autumn/Winter 2013-2014 collection, through these images filled with dynamism and vitality, which summarize the spirit of the “Love Revolution” through bright colors such as blue, orange, yellow, red and jade.
An explosion of prints and colors make-up the procession which stands for love prevailing over everything and the fight against the conformity of a grey-colored world.
‘We will not drive the cars which you have built for us, but we will not drive through the streets which you have paved for us’: these are some of the words accompanying the “We Just Love” advertising campaign video, also directed by Giampaolo Sgura, where these young people do not run on the catwalk, but instead animate a joyous walk with their quintessential desire to love, in pure Just Cavalli style.
Photographer: Giampaolo Sgura
Art Director: Marco Braga
Hairstylist: Franco Gobbi @ CloseUp Milano
Make-up Artist: Jessica Nedza @ CloseUP Milano
Stylist: Véronique Didry