Le Coq Sportif Store Opening: Barcelona
If you’re anything like the FashionBeans team, the realisation that cycling is a suitable recreational activity, not to mention a great mode of transport, is a fairly recent one. This is down to a few factors but mainly childhood scars, both physical and emotional. First, there is that scar under your chin from when you inevitably fell off your bike and second, being taught to ride with the little wheels attached to the side was the epitome of un-cool.
However, it would also be fair to say that cycling is having its moment in the fashion spotlight right now. In London, summer would not be summer without swarms of cyclists on ‘Boris Bikes’, and in the past two seasons we have seen dedicated cycle wear collections from the likes of H&M x Brick Lane Bikes and Levi’s.
With all this in mind, we were somewhat excited when FashionBeans was asked to attend the opening of Le Coq Sportif’s new flagship store. The slight glitch was that the store was in Barcelona, so we would have to brave the warmer climates and escape the fridge/freezer like conditions of our supposed springtime. Suffice to say, we confirmed our attendance and jetted off to Spain for a whistle stop tour de Barcelona.
The first thing that we noticed on arrival at the store (aside from the Spanish hipsters hanging around outside) was how the brand’s garments, which were obviously designed with cycling in mind, had a real wearable and stylish quality. For some of you, dare we say, elder readers, your memories of Le Coq Sportif may be from a bargain bin in JJB sports – well JJB sports is no more, and this stereotype of the brand should be banished with it.
The brand has long moved away from their previous sports focused design ethos and reinvented itself as a heritage label that specialises in retro cool and vintage aesthetics.
The mainstay of any heritage brand, think Fred Perry or Lyle and Scott, is the humble polo shirt – and Le Coq Sportif does not disappoint. One of their crisp white pique cotton versions would be a great way of updating a summer look whilst adding a cool cycling reference into the mix. For those wanting something more fashion forward, look no further than the varsity style jackets as well as the vast array of retro trainers the brand has in their back catalogue.
Whilst you may have missed out on one hell of an after party when the newly opened store closed, don’t fret – the brand is opening a new flagship store on London’s Covent Garden’s popular Seven Dials shopping area this year. So, get on your bike and we will see you at the launch party.
Shop the latest Le Coq Sportif collection over at www.lecoqsportif.com.