In my constant quest to seek and support independent designers, I came across Leng Clothing – a colourful label aiming to make a name for itself in the world of urban fashion.
Combining an eye for current trends with a unique detailing process helps this particular brand stand out from the crowd. It’s cheeky logos and vibrant aesthetic sees the label boast a playful appeal as well as an intelligent incorporation of edgy design features.
Working in a bright primary palette of red, yellow and blue, tie-dye t-shirts appear prominently within the label’s latest offering. Ideal both as separates and for use in quirky layering, these pieces, although relatively simple in design, remain distinct due to their own individual dying process. Classic sweatshirts are host to bold designs that maintain wearability and youthful appeal whilst a range of Leng hats provide the perfect hipster finishing touch to any outfit.
With the Leng logo appearing throughout, the aesthetic is both strong and entirely credible. The tees in particular are a unique offering whilst the ‘Streetwise From Birth’ sweatshirts could prove even more popular. The pop of yellow maintains the brand’s fearless use of colour whilst the typography and design tie in well with the current slogan print trend.
Displaying an intelligent eye for colour and an awareness of developing trends, as well as an affordable price point, Leng Clothing should only continue to grow in popularity.
Available now at lengclothing.bigcartel.com.