Hackett AW13 At London Collections: MEN
Take one of the most iconic buildings in London, a brand that epitomises all things British, then showcase both of these elements as part of London Collections: MEN and you have one of the most sanctified shows so far.
Now in its second year, London Collections: MEN is building on its success and Hackett is once again leading the way. Located in the Crypt of London’s St Paul’s Cathedral, Hackett chose to showcase its autumn/winter 2013/14 collection – and with glorified success.
Choosing a venue that not only embodies the spiritual life and heritage of the British public, the choice of St Paul’s Cathedral was by no means a coincidence. The Cathedral is not only a religious building but also a lasting symbol of faith, resilience and vigor for the city of London and the United Kingdom as a whole. Something that Hackett demonstrated throughout its collection.
The collection itself embodied Hackett’s trademark style of heritage and innovation. The most striking element, and consequently one that really got the twitteratti all a buzz, were the clashing windowpane check capes and tartan trousers. Coupled with doubled-breasted dressing gowns and sock-suspenders, Hackett’s evening wear provided a venue that is used to hosting national events and radical ideas some real food for thought.
What was most pleasing, in the midst of all the formal wear, were splashes of rich colour – from deep reds, oranges and purples through to bright turquoises and sky blues. Hackett showed that whilst formal wear is something that heritage and tradition mostly dictates, a lively and modern approach can be taken at the same time.
As the curtain falls on what will have been another highly successful and diverse London Collections: MEN, you can be assured that the Hackett AW13 collection will, like the venue, become a lasting monument of British resilience and strength – putting Hackett, in all its glory, at the forefront of sartorial menswear.
Hackett AW13 at London Collections: MEN