Manuel Ritz AW13
Italian fashion label Manuel Ritz was spawned in the 1970s as a collaboration between two of Italy’s most creative characters: Manifattura Paoloni and Manuel Ritz Rirò. The pair founded their tailoring brand in the region of Bologna, the centre hub of the Italian fashion industry, and to this day still produce collections of flawless Italian tailoring.
Whilst the label plays on the classic tailoring that both designers grew up with, the brand’s latest autumn/winter collection hints towards a more contemporary aesthetic. All-over camo prints and striking bold checks have both been utilised in order to modernise heritage silhouettes – breathing life into a selection of Manuel Ritz’s archive pieces.
For the AW13 campaign shoot, the label have selected a ‘Life in Paris’ theme, which portrays the lifestyle of the modern man that Manuel Ritz look to cater for. The use of accessories such as bow ties and glasses convey a European preppy aesthetic, although some of the more dressed down looks offer an extremely raw, bohemian-esque appeal.
Outerwear plays a key role in the range. Heavy cotton pea coats and mid-length overcoats work as great top layers to help tackle the harsh winter weather in style. As well as their innate practicality, the wonderful simplicity of the designs helps prevent outfits from appearing overworked and allows for heavy layering, an art form recently outlined in Will Colman’s guide to the transitional season.
As expected from any high end Italian tailor, the garments have been constructed in the highest quality fabrics available. Cotton cashmere and velvet suiting are both employed to evoke themes of traditional men’s dress, whilst in vogue prints update the range to suit the fashion-conscious gentleman.
Manuel Ritz AW13 Campaign