Maui Jim Eyewear

Hailing from the tropical Island of Hawaii, Maui Jim have become a go-to label for premium polarised sunglasses. The brand started on an extremely small scale, selling its glasses on the beach in Lahaina in Hawaii; it was from there it saw a gap in the market for high design but high protection eyewear.

Maui Jim is the world’s only brand to protect your eyes with up to nine layers of glare cutting, UV-eliminating and colour-enhancing technology. The company’s patented PolarizedPlus2© lens technology and MauiGradient™ tinting cut 99.9 per cent of glare and block 100 per cent of harmful UV rays from above, below and behind each lens.

The latest collection features various classic silhouettes with interesting new updates and colours. Highlights include the Liana – a truly beautiful design both in terms of style and construction. The frames are made from Cellulose Propionate, a strong and very lightweight plastic, for a sleek and high gloss finish.

The frames feature circular lenses that have been treated against salt water, making them perfect for wearing to the beach. The Liana’s retail for £180 and are available in black, sandstone and a beautiful tortoiseshell/black two-tone design.

The Kolohe frames are another stand out silhouette. Priced at £214 they are an updated version of one of brand’s original designs from 1980. The frames are again circular (THE silhouette for 2013/14), made from Monel metal – an extremely strong, corrosion-resistant material – and come available in three colour ways: black and matte or glass tortoiseshell.

It is clear to see that Maui Jim has mastered their niche: performance eyewear that is high on style with revolutionary polarised technology for optimum sun protection. Their collection ranges from sporty to high fashion, and features classic shapes and colour ways – meaning you are sure to find a frame to suit your personal style and face shape.

Shop the collection online now at MauiJim.com.

Maui Jim Eyewear

Maui Jim Eyewear

Maui Jim Eyewear