Introduction

The 1960s is often heralded as the decade that reshaped and invigorated the fashion world, but in my opinion, the 1920s are not given enough credit. A shift in attitude towards dressing in the later years of the decade paved the path that fashion has since moved along, occasionally wandering but always reflecting on its origins and taking cues from the era.

As the 1920s progressed, technology, jazz and marketing all expanded and evolved – although it is often felt that the traditional attire most men wore at the time did not reflect these advancements.

The focus of this article is on the later years of the 1920s, which was a period draped in luxury and extravagance.

The 1920s: A Shift In Attitude

Fashion of the 1920s is characterised by two contrasting periods, where tradition and resourcefulness preceded the extravagance of the ‘Roaring Twenties’. Post World War I, fabric was something of a luxury. Returning soldiers, as much as the public, were keen to put the horrors of the war behind them and this meant that the classic Victorian garb and military jackets were to be replaced.

It wasn’t that fashion was responsible for the disregard of conventional mores of the time, but fashion was certainly part of an avant-garde movement led by artists all over Europe, who were trying to affect the arts. They attempted to readdress the distinct gap between art and life; it was their belief that there was no division between ‘fine’ art and ‘applied’ art.

Inspired designers began to fuse luxury and practical wear, throwing restrictive dress out the window, whilst a period of global economic boom meant a tide of opulence and elegance swept the nation. Regimented, formal dress made way to freedom and expression – values that wove their way into the very fabric of the fashion industry.

Men’s 1920s Fashion

In the 1920s, colour was kept to a minimum. Suits were typically neutral in colour but any garments in shades of cream were usually a sign of extreme wealth and suaveness. Accessories such as pocket squares, pocket watches and boutonnières remained monochromatic, with a clear emphasis on the whole outfit rather than any individual aspect.

Jackets were usually single-breasted and tended to have wide, peak lapels, which would finish towards the breast rather than higher up – like most modern counterparts. Underneath, double-breasted vests were often paired with an accompanying pocket watch; a combination that many contemporary style icons, as well as designers like Hackett and Ralph Lauren Purple Label, have been utilising recently to great effect.

Pinstripe was a popular choice of pattern at the time and its existence among the elite of society was perhaps the source of its negative connotations today. Matt Allinson has already detailed how to bring the pinstripe suit up to date, and with the strong vertical lines giving off the impression of power and confidence, it is a pattern that works well for men who embody the same characteristics.

Club collar shirts in white or light blue were often anchored by ties with small geometric patterns, completing the top half of a customary 1920s outfit.

Wide-legged trousers, known as ‘Oxford bags’ at the time, have been gently tapping at the door of the fashion community in the past couple of years. David Gandy was snapped looking particularly striking in a pair at London Fashion Week, with the broad silhouette helping to add a touch of masculinity and confidence:

David Gandy Wearing Wide-Legged Trousers

When trying to introduce wide-legged trousers into your own wardrobe, it is worth noting that those with longer legs will be able to pull off this look most successfully. Those who are shorter in height should instead opt for slim and tapered cuts, which will help lengthen the appearance of your legs.

Key Influence: The Great Gatsby

A source of inspiration for the 1920s look can be found in the 1974 film adaptation of The Great Gatsby, starring Robert Redford. While the film has nothing on the novel, the costumes worn won an Academy Award and highlight the glitz and glamour of the era in all its glory.

The film also includes the regular use of cable knit jumpers in a casual environment, referencing the arrival of sportswear into men’s fashion. Sportswear has been a mainstay of the catwalk for a few seasons now and it was in the 1920s when the benefit of exercise became common knowledge.

Though the clothing of the time had none of the technical aspects of today, the humble sweater was a radical item of casual attire that perfectly exemplifies the change in attitude towards sport and off-duty dressing:

1974 - The Great Gatsby Style Lookbook

Bringing The Look Up To Date
On The Ruways: SS13

The 1920s influence was present in many of the high fashion SS13 runway shows, with the likes of Ralph Lauren, Hackett, Canali and Alexander McQueen modernising key pieces and looks from the era:

1920s Inspired Looks on the SS13 RunwaysL To R: Hackett, Alexander McQueen, Canali & Ralph Lauren SS13 Menswear Collections

Men’s 1920s Inspired Lookbook

The lookbook below picks out key pieces from the 1920s and shows you how to incorporate them into a modern day outfit.

Whether you have a penchant for wide-legged trousers, pinstripe tailoring, club collars or tonal cream outfits this look doesn’t have to appear old-fashioned or out of date. The key is to balance traditional with contemporary and create your own take utilising classic menswear pieces:

Men's 1920s Inspired Lookbook

windsor ss12rose & born aw12ralph lauren purple label ss12tesco ss13ami aw13ben Sherman aw12massimo dutti February 2013h&m ss13reiss ss13ralph lauren purple label ss12zara march 2012diegel ss12
Inspired By: Outfit 1

Aside from the flamboyance of the era, the twenties were also renowned for advancements in air travel, thanks to Charles Lindbergh. With that in mind, the aviator jacket has much historical significance and is the perfect piece of statement outerwear to complement the popular wide pinstripe suit.

In a dark, neutral colour with a good structured shoulder, the foundation of the outfit is complete. Underneath, a double-breasted cardigan provides a soft, louche touch to an otherwise imposing silhouette.

Two tone brogues are an integral part of 1920s attire, but these saddle shoes with three contrasting colours inject a welcome shot of jovial vibrancy to a particularly striking look:

  • Ann Demeulemeester Slim-fit Lightweight Cotton And Linen-blend CardiganAnn Demeulemeester Slim-fit Lightweight Cotton And Linen-blend Cardigan
  • Gant Rugger Chalk Stripe Wool-blend Suit JacketGant Rugger Chalk Stripe Wool-blend Suit Jacket
  • Allsaints Shield Leather Biker JacketAllsaints Shield Leather Biker Jacket
  • Topman Off White Pocket SquareTopman Off White Pocket Square
  • Asos Silver Pattern TieAsos Silver Pattern Tie
  • Alexander Mcqueen Men’s Minnesota Leather Saddle ShoeAlexander Mcqueen Men’s Minnesota Leather Saddle Shoe
Inspired By: Outfit 2

In the 1920s, as casual wear became more acceptable, separates were utilised to breach the divide between formal attire and sportswear.

This smart-casual way of dressing is not new to us but to relay the signature aesthetic of the period, a little twist on our definition is needed. Try a cricket jumper in its traditional form – cable knit, v-neck, cream in colour – over the top of a white unbuttoned shirt, with a cravat (that picks out a colour in the bands on the jumper) tied loosely around the neck.

To bring a modern edge to the look, relaxed cotton chinos in a pastel red play on the current industry emphasis on colour, and are grounded by some off-white nubuck shoes:

  • Asos Smart Shirt With Curve CollarAsos Smart Shirt With Curve Collar
  • Cream Cricket JumperCream Cricket Jumper
  • Navy White Pinspot CravatNavy White Pinspot Cravat
  • Marc Jacobs Chino Trousers 147904Marc Jacobs Chino Trousers 147904
  • Asos Edge Stitch Leather BeltsAsos Edge Stitch Leather Belts
  • Mark Mcnairy Suede Derby ShoesMark Mcnairy Suede Derby Shoes
Inspired By Pieces
  • Asos Cable Knit JumperAsos Cable Knit Jumper
  • Selected Henry JumperSelected Henry Jumper
  • American Apparel Fishermans JumperAmerican Apparel Fishermans Jumper
  • Faconnable Cable-knit Cotton And Cashmere-blend SweaterFaconnable Cable-knit Cotton And Cashmere-blend Sweater
  • Hackett London Cricket Jumper GreyHackett London Cricket Jumper Grey
  • He By Mango Pinstripe Suit BlazerHe By Mango Pinstripe Suit Blazer
  • Reiss Portofino Pinstripe Suit Bright BlueReiss Portofino Pinstripe Suit Bright Blue
  • Reiss Portofino W Pinstripe Waistcoat Bright BlueReiss Portofino W Pinstripe Waistcoat Bright Blue
  • Jean Pierre Mens Skeleton Full Hunter Pocket WatchJean Pierre Mens Skeleton Full Hunter Pocket Watch
  • Asos Slim Fit Tuxedo WaistcoatAsos Slim Fit Tuxedo Waistcoat
  • Silver Tailored Fit Luxury WaistcoatSilver Tailored Fit Luxury Waistcoat
  • Comme Des Garcons Shirt W20084 Black TrousersComme Des Garcons Shirt W20084 Black Trousers
  • Ann Demeulemeester Wide-leg Two-tone Twill TrousersAnn Demeulemeester Wide-leg Two-tone Twill Trousers
  • E. Tautz E Tautz For Oki-ni Exclusive Single Pleat TrouserE. Tautz E Tautz For Oki-ni Exclusive Single Pleat Trouser
  • Beams Plus Cropped Straight-leg Cotton-blend ChinosBeams Plus Cropped Straight-leg Cotton-blend Chinos
  • Polo Ralph Lauren Stone Classic Fit Suffield ChinosPolo Ralph Lauren Stone Classic Fit Suffield Chinos
  • Ann Demeulemeester Club-collar Cotton ShirtAnn Demeulemeester Club-collar Cotton Shirt
  • Topman White Curve Collar Smart ShirtTopman White Curve Collar Smart Shirt
Final Word

The 1920s is a decade that is rightfully coming into the limelight again. It is an era that holds a lot more influence over fashion than most people realise, but it still retains an aura all of its own; one crossed with fantasy, power and of course, luxury.