Combining the latest in biomechanically engineered technology with stylish designs, the new SS13 offerings by FitFlop are sure to catch the eye. Each pair of shoes comes complete with a triple-density sole, which helps to absorb shock and reduce ball of foot pressure – making the shoes super comfortable.
Let’s get the science out of the way first. All the shoes across the range are constructed using Microwobbleboard midsoles, which can increase the activation of certain leg muscles, help diffuse underfoot pressure, absorb shock and reduce joint loading profiles.
The collection covers all bases by offering summer flip flops, loafers, clogs, smarter dress shoes and more casual trainer models in an array of neutrals, bright and near-neon colours.
With a nod to prep, the ‘Monty’ model offers a sturdy and stylish shoe. A mixture of moccasin and boat silhouettes, the Monty is offered in leather and canvas finishes. The shoes come in a variety of dark hues such as brown, navy, black and olive, and if you’re feeling extra summery, sunflower yellow.
Incorporating on trend camouflage print, the Gogh Slide II sandal is the perfect companion for a day at the beach or a city stroll. Their unfussy and simple aesthetic is offered in dark shades of olive, chocolate and black.
If you prefer a more sports inspired aesthetic, then opt for the Supertone. The highlight of the collection, this trainer model is the best selling design by FitFlop , and for good reason. The shoe offers 1970s clean lines, a simple structure and padded back collar that looks great with jeans. The Supertone comes in sky blue, black and neon citrus green for those that like to incorporate a pop of colour into their look.
Overall, the SS13 FitFlop footwear collection offers technologically advanced shoes that provide superior comfort without skimping on style.
Check out the full range at www.fitflop.co.uk/.