Introduction

The high street can be a notoriously difficult place to shop. With a large proportion of retailers focused on churning out trend-led pieces before their competitors, in an attempt to capitalise on fleeting trends, it can be hard to find high quality clothing at an affordable price point.

UNIQLO are an exception to the fast fashion movement. Each season the Japanese label produce truly classic menswear: well cut, timeless designs that are constructed to the highest standard in superior materials – and for a price that will not break the bank.

Regular readers will already be aware of the brand. They were recently advocated in our Five Key Retailers On A Budget article, but don’t just take our word for it – the FashionBeans community continues to sing the brand’s praises and recommends them regularly within our forum and in the comments section of articles.

Today we have the pleasure of introducing UNIQLO’s new men’s shirting collection, which is set to form the foundation of your wardrobe…

UNIQLO Shirts

UNIQLO’s new range of casual shirting is exceptional. Made from breathable cotton to help keep you cool, you can take your pick from classic Oxford shirts, clean cut broadcloth or rugged denim versions.

Our favourites come in the form of the plaid styles. Set to become a huge pattern trend for autumn/winter 2013, UNIQLO provide a check for every taste. Whether you prefer Mod-inspired ginghams, rugged Americana-esque flannels or traditional checked button-downs to pair with your suiting, you can effortlessly stay on trend without compromising your classic, timeless approach to dressing.

Other highlights include the selection of chambray shirts. Able to be dressed up with tailoring or simply utilised as a standalone piece at the weekend, a lightweight chambray shirt is an essential addition to any modern wardrobe. UNIQLO offer traditional navy blue chambrays, subtle printed versions that will help add a point of difference to any look and even red, green or white styles that would effortlessly slot into your smart-casual rotation.

All UNIQLO shirts are meticulously cut to the highest standard and feature a contemporary, slim fit, ensuring they will become a year round wardrobe staple. Starting from just £14.90 for a classic Oxford shirt, the quality is unbeatable for the price.

Key Style: Check Shirts
  • Uniqlo Men Extra Fine Cotton Broadcloth Checked L/s Shirt EUniqlo Men Extra Fine Cotton Broadcloth Checked L/s Shirt E
  • Uniqlo Men Extra Fine Cotton Broadcloth Check Long Sleeve Shirt+e CUniqlo Men Extra Fine Cotton Broadcloth Check Long Sleeve Shirt+e C
  • Uniqlo Men Extra Fine Cotton Broadcloth Check Long Sleeve Shirt GUniqlo Men Extra Fine Cotton Broadcloth Check Long Sleeve Shirt G
  • Uniqlo Men Extra Fine Cotton Broadcloth Checked L/s Shirt FUniqlo Men Extra Fine Cotton Broadcloth Checked L/s Shirt F
  • Uniqlo Men Flannel Checked Long Sleeve Shirt EUniqlo Men Flannel Checked Long Sleeve Shirt E
  • Uniqlo Men Flannel Checked Long Sleeve Shirt AUniqlo Men Flannel Checked Long Sleeve Shirt A
Key Style: Denim/Chambray Shirts
  • Uniqlo Men Chambray Long Sleeve Shirt AUniqlo Men Chambray Long Sleeve Shirt A
  • Uniqlo Men Chambray Long Sleeve Shirt AUniqlo Men Chambray Long Sleeve Shirt A
  • Uniqlo Men Chambray Long Sleeve Shirt AUniqlo Men Chambray Long Sleeve Shirt A
  • Uniqlo Men Chambray Printed Long Sleeve Shirt AUniqlo Men Chambray Printed Long Sleeve Shirt A
  • Uniqlo Men Chambray Printed Long Sleeve Shirt CUniqlo Men Chambray Printed Long Sleeve Shirt C
  • Uniqlo Men Chambray Printed Long Sleeve Shirt DUniqlo Men Chambray Printed Long Sleeve Shirt D
Key Style: Oxford Shirts
  • Uniqlo Men Oxford Long Sleeve Shirt BUniqlo Men Oxford Long Sleeve Shirt B
  • Uniqlo Men Oxford Long Sleeve Shirt BUniqlo Men Oxford Long Sleeve Shirt B
  • Uniqlo Men Oxford Long Sleeve Shirt BUniqlo Men Oxford Long Sleeve Shirt B
  • Uniqlo Men Oxford Slim Fit Long Sleeve Shirt+Uniqlo Men Oxford Slim Fit Long Sleeve Shirt+
  • Uniqlo Men Oxford Slim Fit Long Sleeve Shirt+Uniqlo Men Oxford Slim Fit Long Sleeve Shirt+
  • Uniqlo Men Oxford Slim Fit Long Sleeve Shirt+Uniqlo Men Oxford Slim Fit Long Sleeve Shirt+
UNIQLO Shirts Campaign

UNIQLO have recently released an advertising campaign to accompany their new shirt collection, which features up-and-coming New York artist Jeremy Everett, who was chosen in order to show how the brand’s new range of shirts fits in seamlessly with his lifestyle:

Olivier Zahm, French fashion and culture magazine Purple‘s editor-in-chief and founder, was the visual director of the campaign, and had this to say on the choice of Jeremy Everett: “For men’s shirts, I chose the American artist Jeremy Everett. He is a young contemporary artist living between New York and Paris whose creative daily life fits perfectly with the versatility of Uniqlo Men’s Shirts.”

What FashionBeans particularly likes about the campaign is how Jeremy emphasises just how effortless and easy to wear each shirt is: “I would wear these shirts in the studio for sure. I would wear them everywhere; they are just that type of shirt – you put them on, you forget about them, and live. They fit you naturally, and they aren’t trying too hard. They are comfortable and that’s what a shirt should be. You could wear them to work or out with your friends.”

Combined with UNIQLO’s excellent choice of a ‘LifeWear’ logo at the end of the ad, there is a feeling that they make clothes that fit in around YOUR lifestyle – whether you wear the shirts whilst being creative (like Jeremy), during your everyday nine-to-five or simply at the weekend relaxing with your family. The clothes work for you, and adapt to your specific routine – you throw them on and forget about them, safe in the knowledge that they look great and fit perfectly.

It’s a concept that a lot of high street retailers could learn from: a focus on fit, material, quality and classic styling enables men to build a versatile capsule wardrobe that can be mixed and matched for any occasion.

You can shop the new UNIQLO shirt range now in store and online at UNIQLO.com/UK