Minimum Spring 2013 Collection
Minimum returns with a collection for the coming season, leaving thick knits and layering behind in exchange for relaxed, casual summer style. The range balances current trends with function, keeping the pieces simple, stylish and eminently easy to wear.
The spring range retains the brand’s signature wearable aesthetic and holds on to the ethos that these are clothes are designed to be lived in. Outfits within the accompanying lookbook are styled in classic combinations, which let the pieces themselves take centre stage.
The collection embraces a 1990s style – an influence that is set to become one of the major trends this summer. Printed sweatshirts, light wash denim and camo prints set the tone and allow customers to pick up pieces that are on trend but robust enough to remain a wardrobe staple for years to come.
The suiting on show emphasises a playful, preppy look. Bright blazers and bold bow ties bring a colourful, carefree element to tailoring that is also extremely seasonally appropriate. However, more muted ensembles show how the blazer can be worn with shorts in a restrained manner, with soft silhouettes contrasting with the smartness of the blazer to create a relaxed sense of elegance.
Overall, Minimum’s spring 2013 range is a great example of how to introduce trends into a capsule wardrobe without compromising your refined, timeless style. A wide range of wearable staples mixed with key trend pieces helps ensure an accessible wardrobe that balances fashion with utility.