Minimum Summer 2013 Collection
Scandinavian brand Minimum’s summer 2013 collection continues to exhibit the label’s talent for producing excellent looks from a handful of simple pieces. This most recent collection embraces a fun, relaxed take on summer wear that oozes casual cool without the appearance of trying too hard.
Like previous collections, the range is made up of wearable staples. The backbone of the collection is formed by a variety of shorts, casual shirts and t-shirts that can be mixed and matched effortlessly to create a plethora of unique looks from only a few choice pieces.
These are enhanced with loose fitting trousers, with the hems rolled high up the calf, which add to the nonchalant aesthetic. Patterned swim shorts are worked into a variety of outfits, proving their suitability for on and off the beach and bringing out versatility in an otherwise specialised piece. Meanwhile, the outerwear is kept basic: a pullover for chilly evenings and a windbreaker for the odd shower should be sufficient for high summer, ideally.
The colours of the collection are both striking and on trend, as shades of blue make up the vast majority of the looks. This almost tonal palette ensures outfits are easy to put together and offers an effective background for the occasional use of other striking colours such as orange or green. Stripes and patterns add an interesting visual element to the looks, again with minimal deviation from the overarching colour scheme.
Overall, Minimum’s summer 2013 lookbook once again provides evidence that simple can be superior. The looks show how a well put together outfit can benefit from a little restraint; dodging the pitfall of trying too hard and instead leaving you with an adaptable, versatile wardrobe full of simple yet reliable pieces.