Peter Werth was born in Islington, N1 in1975 and has become synonymous with sharp British design, high quality contemporary clothing, footwear and accessories.
The N1 Project — a film and photography campaign – features a fishmonger, a puppeteer, a blogger, a barber, a market stall owner and a boxer– proud Islingtonians from local establishments — all wearing Peter Werth clothing.
The N.1 Project is shot at some of Islington’s most iconic locations, by the photographer Dean Rogers (who has previously worked with esteemed directors such as Shane Meadows on ‘This Is England’ (2007) and Anton Corbjin on ‘Control’ (2007).
The title track accompanying the N1 Project brand film is ‘Who Are You Trying To Fool’ (Instrumental Version), performed by Dave Hamilton Orchestra and written by Ann Bridgeforth, Rony Darrell and Dave Hamilton. ‘Who Are You Trying To Fool’ was a huge Northern Soul back in the 1970s, when Peter Werth was launched, and still fills dance-floors to this day.