Nike Elite 51
Back in September the American National Football League (NFL) took over London’s Regent Street to give Londoners a taste of the NFL experience. The street was closed off to traffic for the day in anticipation of the game between Pittsburgh Steelers and Minnesota Vikings at Wembley Stadium.
With American culture highly influential on British style and leisure, Nike has released a collection of NFL jerseys available to buy in the UK.
Entitled the ‘Nike Elite 51 Uniform’, the 51 reference is a nod to the number company co-founder Bill Bowerman wore during his playing years. Although all thirty-two NFL franchise team jerseys are available to purchase, the highlight of the collection is the Jacksonville Jaguars edition.
“These uniforms balance our tradition with the future. The military-style badge on the front of the jersey speaks directly to the strong relationship we have with our home town of Jacksonville.
These new uniforms leave no doubt about our brand essence of being proud, bold and committed. I believe our new look will energize and inspire both our players and fans. It’s clearly a new era for the Jacksonville Jaguars.”
Shahid Khan, Jacksonville Jaguars Owner
The Jacksonville design features a black base with contrasting teal sleeves with several gold accents. The black mirrors the fur characteristics of a jaguar: deep and intense. The team’s jaguar motif also influences other design touches, such as claw marks on the shoulders and neckline. To complete the design, a forward-facing jaguar head patch features on the left side.
The jersey is priced at £70 and would make a great sport luxe addition to your wardrobe. Like the iconic American varsity jacket before it, replica garments – be it NBA vests, MLB shirts or NFL jerseys – are fast becoming the latest piece of sportswear to cross over into everyday fashion.
This particular jersey is surprisingly versatile due to its timeless colouring – though very much a sport uniform piece it would slot in effortlessly within your casual wardrobe. Try teaming with slim jeans and retro hi-tops for a heritage American college look.
Shop the collection in stores and online at Nike.com now.