Nike’s latest fitness innovation comes in form of the FuelBand: a wristband that tracks movement throughout the day, designed to motivate and inspire users to be more active.
“The Nike+ FuelBand is a way for Nike to further evolve the exciting possibilities of merging the physical and digital worlds,” said NIKE Inc. President & CEO Mark Parker at the Nike+ FuelBand launch event in New York. “Nike has always been about inspiring athletes, and the Nike+ FuelBand will help motivate them in a simple, fun and intuitive way.”
The bands are minimal and sleek; featuring a single button with no need for any extra cables or wires, everything is encased within a circular shell body complete with a simple clasp fastening.
Once you open the wristband up a USB port is revealed, which you can plug into your laptop or computer to sync up and charge it. A one hour charge powers the FuelBand for four days, so no need for constant fussing. You can also sync the band wirelessly through the FuelBand app to your iPhone or Android smartphone, meaning you can keep tabs of your progress on the go.
The FuelBand captures and displays four different metrics: time, calories, steps and NikeFuel, a new metric reading devised by Nike to measure your activity by taking readings from movements of your wrist. NikeFuel motivates you to do more by making exercise and activity fun – the more you do the more fuel you accumulate and in turn the fitter you become – whether you’re playing basketball, throwing a Frisbee, at the gym or going for a leisurely run.
Nike created the band in partnership with top professionals within the worlds of sport and science, creating a product that truly reflects your daily movements and energy, and a tool to keep you motivated to adhere your fitness goal. As you move closer to your goal, the band’s series of twenty LED lights go from red to green.
On the fashion front the bands are available in three colour ways: black, clear and translucent brown. They are discreet enough to be able to wear with any outfit, offering a fitness/fashion accessory in one.
The Fuelband is priced at £129 and available now from Nike stores and online at Nike.com.
Nike+ FuelBand Video
Below is a video released by Nike of the story behind the Fuelband: