VIDEO: NIKE REUSE-A-SHOE

Duration: 0:51   |   Posted On: 13th June 2013   |   Broken Video? Click Here To Let Us Know

Our latest challenge from the good folk at Nike was to create a charming motion piece to increase awareness of their impressive Reuse-a-Shoe initiative and it’s process.

Nike Reuse-a-Shoe takes worn out athletic shoes and grinds them down to create a new material called Nike Grind, which is used to make high-quality sports surfaces including courts, turf fields, tracks and more.

Full project page: manvsmachine.co.uk/projects/project/nike_reuse_a_shoe

FBTV: Next & Previous