Nike Sportswear AW13 Tech Pack Lookbook
Following their recent teaser lookbook video, Nike Sportswear release the official ‘Tech Pack’ campaign for the autumn/winter 2013 season.
Focusing greatly on comfort and practicality, this latest offering from the highly acclaimed sportswear label ensures that athletes are well equipped, both on and off the track.
Seventeen of Nike’s superstar athletes front the campaign, with Neymar, Jack Wilshere, Theo Walcott and Kevin Prince-Boateng flying the football flag.
Athletes including Adrian Peterson, Kyrie Irving, Serena Williams, Rory McIlroy, Jon Jones, Paul Rodriguez, Rafael Nadal, Maria Sharapova, Matt Kemp and Allyson Felix complete the line up, all dressed in Nike’s new performance sportswear that they hope will change the way we practice, train and play.
Compiled from a selection of lightweight and loose-fitting tees, sweaters and hooded jackets, all featuring the famous Nike tick, the fall/winter 2013 collection maintains the typical design characteristics that we have come to expect from the brand.
Amongst simple staples that will fit effortlessly into any winter wardrobe, we witness smart outerwear and the recent addition of fleeces to the line. Bringing a mature yet modern edge to the collection, these winter warmers are suitable for even the least active of men and guarantee to provide the perfect protection from the harsh seasonal elements.
The full collection is now available to view and purchase from the Nike online store.