The Harvey Nichols Rain Project
Norwegian Rain is setting up shop in Harvey Nichols as part of the Scandinavian brand’s first venture into the British fashion market. The award-winning outerwear label is staking its claim with a pop-up space in the Knightsbridge store, set to run to the 8th of January to coincide with the close of London Collections: MEN.
Housed on the lower-ground menswear floor, the experiential retail space was conceived in partnership with artisan collective, COAL. An artful selection of premium goods – complemented by a smart array of vintage furniture and craft-inspired installations – makes for a space that reflects the design ideals of both parties.
A unique combination of design exhibition and retail indulgence, the pop-up will showcase Norwegian Rain’s exceptional wares, alongside a hand-picked edit of sartorial gems from craft brands chosen by COAL.
Sharing his excitement about the project, co-founder of Norwegian Rain, Alexander Helle, says: “As always, we aim to create something different. Something that will hopefully leave you inspired. A showroom, and exhibition, a shop.”
Sam Lambert of COAL adds: “[Our customers] will have a chance to fully understand the innovation and sophistication of our products. We hope that the space will appeal to anybody who knows the discipline of dressing well”.
When Norwegian Rain showed its debut collection in 2009, it immediately garnered acclaim from Vogue Italia for its design-led and technical rain wear designs, a genre that had seen little in the way of reinvention until the brand’s arrival.
The label’s contemporary interpretations of traditional mac and trench styles combine the best elements of East and West. Technical fabrics specially developed to cope with inclement conditions are flawlessly fused with innovative Japanese cuts and avant-garde details.
The Harvey Nichols Rain Project opened on November 26th and remains in situ until January 8th 2014.