Ovadia & Sons SS14
Shimon and Ariel Ovadia, the twin brothers behind the up-and-coming brand Ovadia & Sons, are making waves within the world of menswear after their debut at New York Fashion Week, which showcased their new spring/summer 2014 collection.
Known for their neo-preppy design style, the two brothers were expected to present a stylish, yet predictable array of suits and blazers in neutral colours. Having previously expressed their admiration for basic looks such as white shirts with grey trousers, they really stepped out of their comfort zone and delivered a fresh and bold collection that was lauded for its excellent juxtaposition of high and low – combining items such as tailored trousers with minimalist jackets and t-shirts for a refined, yet casual aesthetic.
The pieces that highlight their new found casual approach were not your usual batch of cardigans and jackets, but confident experiments with fabric, texture and silhouette. For example, the brothers presented Neoprene motorcycle jackets and creative denim pieces such as a full suit and a gorgeous bleached panelled sweater.
White trousers and shorts anchor the collection, with the creativity being channelled mostly by the upper half. Relying on lightweight free-flowing jackets in both fluorescent reflective and muted hues, the designers create modern silhouettes that complement the busy cosmopolitan man.
Their superb range of tailoring features skinny cuts in grey and black, kept modern through combinations with suede bucks and loafers, knit ties and mint green cardigans. Navy is also prevalent throughout the range, as usual, with monochrome looks utilising denim shirts, cable-knit sweaters and slim trousers for an up to date take on smart-casual.
The collection comfortably juggles various patterns and influences, trying to sneak American heritage, British mod and Italian nonchalance together in an eclectic mix of style. Some floral patterns make an appearance, although they are not the focal point here – they simply provide support for bright accents such as burnt orange. Finishing the collection with an edgy vibe, a pair of paint-splattered trousers is offered, doubling as a criminally easy DIY project for the craftier among us.
Overall, the Ovadia & Sons SS14 collection masterfully adopts a variety of influences to create a dualistic range which offers both sharp tailoring and creative casual pieces that would make great additions to any smart-casual wardrobe.
Also, if you’re looking for some colour-matching ideas, don’t be afraid to take some inspiration from the palette of mint green, navy and burnt orange. If this collection is anything to go by, the brand should definitely be on your radar come 2014.