Pankhurst London is a new men’s barbershop located on London’s Newburgh Street – a stone’s throw from the iconic style destination of Carnaby Street.
Pankurst is a return to the classic gentlemanly barbershop of old, with highly qualified barbers on hand to deliver sleek cuts and shaves. The shop’s retro feel interiors were designed through exclusive collaborations with Bentley Motors Limited and Johnnie Walker, and owner Brent Pankhurst has purposely moved away from the feminine feel of high street salons in order to create the ultimate grooming destination for men.
Offering a small selection of services, the brand have stripped away all the extras of modern day salons (so no facials or hair removal here) in order to put the emphasis back on high quality barbering.
This focus on quality is apparent as soon as you step into the barbershop. Men recline in custom-made Bentley Mulliner chairs for the duration of their cut or shave, whilst waiting customers can relax in the Johnnie Walker lounge, which features with rich leather, dark wood and heavy glass interiors.
On the partnership with the two luxury labels, Pankhurst says “our alliance with these timeless luxury brands will make popping in for a shave, trim or to pick up a new product, a much richer experience for our clients”.
The main work space is actually in the basement, ensuring clients are not eye level with the street and ‘on show’ during their cut – again leading to a more relaxed feel and ensuring total privacy.
To coincide with the opening of the store, Pankhurst has released their own collection of grooming products so that men can look good away from the barbershop. The collection features moulding hair cream, shaving cream, after shave gel and a head to toe shampoo. However, the highlight of the collection is their styling conditioner, which recently won a GQ Grooming Award. All the products are infused in Pankhurst’s signature bay rum and lime scent for a truly masculine feel.
By stripping back of all the fussy frills that have inundated high street salon chains and offering a premium quality barbershop service with highly experienced staff, Pankhurst have managed to deliver a truly unique, luxurious and gentlemanly environment that will make getting your monthly haircut a pleasure, rather than a chore.
Pankhurst London Details
Address: 10 Newburgh Street, London, W1F 7RN
Tel: +44(0) 207 287 9955