Patrick Grant for Debenhams
Savile Row’s esteemed tailor, Patrick Grant, has announced that he will be designing a line for high street department store Debenhams in time for the next instalment of our year-long winter.
The line is to be launched under the restoration of the label: Hammond & co by Patrick Grant, a line that has its heritage as tailors of the royal family throughout the eighteenth-century.
With Grant’s excellent tailoring competence, the line promises to be a success. Emulating the collections sold on the reputable Savile Row, it provides the modern man with the opportunity to obtain exquisite tailoring at a fraction of the normal price. From day wear to formal wear and accessories, the price points will come in considerably lower than those of the designer’s mainline, with full suits costing a mere £299.
Grant has commented saying that the new collection will stay true to its British heritage, but will be engineered with a modern man in mind. Silhouettes are therefore to retain the traditional cut, which is synonymous with the brand, whilst ensuring each piece feels current and replicates the craftsmanship of the ‘row’.
Grant has been pictured in pieces from his upcoming collection, and, as to be expected, it looks promising. With versatile roll necks that can be worn with suits and a selection of overcoats – it seems evident that the transitional pieces for autumn/winter will become timeless investments. An additional picture of Grant sees him wearing a double-breasted two piece, highlighting how this, again, will be a staple for the working man’s winter wardrobe.
The line will be sold in 50 nationwide stores, alongside current designers Conran and John Rocha, and is set to be released for autumn/winter 2013.