Peter Werth – N1 Project

Picture the scene: it’s 1975, in London’s Borough of Islington – or N1 as it’s known by the locals. Margaret Thatcher has just become the first female leader of the Conservative party, David Bowie, The Who and Pink Floyd dominate the airwaves, 1970s wide leg trousers and peak lapel fashion is taking centre stage and a little known British menswear brand, Peter Werth, begins crafting great British design and high quality contemporary clothing.

Thirty-five successful years on and Peter Werth has decided to go back to its roots, using its birthplace as the inspiration for its latest project: N1.

Peter Werth’s N1 Project looks to embody Islington’s rich history and diverse character. With its modern trendy shops adjacent to antique boutiques, languid cobbled side streets bordering fresh thoroughfares and old London pubs sandwiched between multicultural eateries, London’s Islington has it all.

Peter Werth’s N1 Project aims to exemplify the heart and essence of London’s N1 with a series of images featuring local stalwart establishments and residents. Utilising some of Islington’s most iconic locations, photographer Dean Rogers asked local ‘Islingtonians’ what makes them proud to come from the place that Peter Werth calls home.

Included in the project is market stall owner David Twydell, photographed at M Manze, the traditional family pie and mash shop on Chapel Market; Barbers Ali Akin & Aydin Akin, founded the same year as Peter Werth, photographed at John’s Barber Shop on Barnsbury Road; Fishmonger David Richmond, photographed at Steve Hatt Fish shop, a family business that has been supplying the area since 1895; Blogger Daniel Mehmet, of The Islingtonian, photographed in Camden Passage, an area ranked as one of London’s leading antiques locations; Technical manager David Duffy pictured outside Little Angel Theatre, London’s only permanent puppet theatre; and boxer Julius Amoah, snapped at Times Amateur Boxing Gym.

With the track ‘Who Are You Trying To Fool’ (Instrumental Version) accompanies the N1 Project brand film. This Northern Soul 1970s hit was not only the top track during Peter Werth’s inception, it still keeps the dance floor going to this day.

To shop any of the looks seen in the N1 Project, please visit Peter Werth.

Peter Werth – N1 Project Video

Peter Werth – N1 Project Campaign Imagery

Peter Werth - N1 Project

Peter Werth - N1 Project

Peter Werth - N1 Project

Peter Werth - N1 Project

Peter Werth - N1 Project

Peter Werth - N1 Project