For the SS2013 Real Fantasies by AMO, Prada experiments a multi-faceted collage of hand-drawn and painted shapes, casting the shadows that they project.
Simplicity, poetry and sentimentalism, processed through imaginary cinematic scenes; characters yearning in a world of sophisticated feelings, eluding nostalgia to inspect longing and legacy.
Restraining versus revealing: conflicting attitudes in a series of intimate and social situations.
ART DIRECTION by AMO: Lok Jansen, Jeroen Koolhaas, Ippolito Pestellini Laparelli, Miguel Taborda, Lucia Venturini, Lucia Zamponi
ARTWORK: Lok Jansen, Jeroen Koolhaas
EDITING and VISUAL FX by APRIL: Matteo Frittelli
FILMING by APRIL: Matteo Frittelli, Gabrio Bellotti
PHOTOGRAPHY: Phil Meech, Agostino Osio
MUSIC by 3o – Andrea Cassano, Alessandro Sicardi, Fabio Visocchi